If recent trends are anything to go by, the future of freelancing in India looks vibrant. An increasing number of individuals are choosing to work according to their preference: where they want, when they want, and the work of their choice. A study by McKinsey shows that around 20% to…

Even with all of the new marketing technologies and tactics available to us, it’s still the simplest — email marketing, that remains most effective. Research from Experian states that $1 invested in email marketing initiatives still yields roughly $44.25 return for marketers. This fact illuminates consumers' familiarity and comfort with…

Do you think marketing is a difficult job for you, well it's the most common myth amongst new marketers! Marketing is the activity or set of institutions, and processes for creating, communicating, and exchanging offerings that have value for customers. The process of marketing starts even before that when you…